Greenheart

Greenheart had a strong purpose — helping people transform their lives through a plant-based lifestyle — but it was still a local personal project.

We started with the content: a strategy focused on creating an engaging segment of easy and fun plant-based recipes, showcasing how accessible and flavorful this lifestyle can be. Making it week after week is what exposed the gap — the brand around the content was not holding up — so from then on the two ran together, and we led a full rebranding of the visual identity, the positioning and the narrative. After four months of strategic content development and distribution, the project reached a turning point: Greenheart secured a partnership with RCN International, where the cooking segment became part of the network’s lifestyle program. Through consistent storytelling and visual coherence, Greenheart built an emotional bridge with audiences seeking inspiration to eat better and live more consciously. This milestone opened the door to collaborations with major brands such as Alpina and Violife, establishing Greenheart as a trusted reference in the plant-based movement. The brand successfully transitioned from a local personal project to a visible and credible platform — proving that purpose-driven content can evolve into meaningful media opportunities and commercial alliances. Today Greenheart runs partnerships with other brands, keeps growing on social, and sells products of its own.