Blog
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October 12, 2026
Shoulder Season Selling: Change the Month, Not the Map
Travel demand is flat, but shoulder season is growing. Why moving a client's travel dates is cheaper and easier than selling them a new destination.
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October 5, 2026
What Paid Ads Can and Can't Do for Travel Agencies
Paid ads are accountable for conversations, not bookings. How travel agencies should measure cost per lead, follow-up, and why ROAS misleads.
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September 28, 2026
Why Loyalty Programs Don't Drive Repeat Bookings
Skift research shows loyalty membership doesn't lower acquisition costs, and happy clients rarely rebook. Where a travel agency's second booking is won.
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September 21, 2026
AI for Travel Advisors: Start With the Inbox
Travel advisors fear AI will take the recommendation. The measured win is routine inbound questions — where to start, what stays human, and why it holds.
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September 14, 2026
AI Plans Trips, But Only 8% Let It Book Them
Consumer research shows AI adoption in travel concentrates in planning and thins out at purchase. What that split means for agencies buying automation.
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September 10, 2026
Why Reply Speed Wins Travel Agency Bookings
Fast follow-up isn't about beating rivals to the inbox. Your reply time is the only sample of your service a traveler has when deciding, not the itinerary.
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September 2, 2026
Why Social Media Inspires Travel but Rarely Books It
Social media inspires up to $115B in travel demand but books roughly $7B. What that gap means for advisors, and where those trips actually get purchased.
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August 26, 2026
Why Discounts Miss What Travel Clients Now Value
Deloitte's 2026 summer data shows price sensitivity falling and reliability rising. Here's why discounting your proposal bids on the wrong attribute.