Across Industries
Dalior Salon and Esthetics
A salon and esthetics clinic standing out in a saturated market of aesthetic centers, online and in store.
- Branding / Creative Direction
- Content Marketing
The challenge
Position Dalior in a saturated market of aesthetic centers with a clear and distinctive brand message, highlighting its focus on personalized care, attention to detail, and comprehensive skin health solutions. They were already posting on social, but with no strategy behind it, and the digital experience ran separately from the one in the salon.
The results
+30%
in sales during the first month
What we did
We developed a relaunch campaign with an organic Instagram challenge — giveaways, user-generated content and several formats tried in parallel — that activated its community, and a content strategy centered on Stories and feed posts aligned with the new positioning. We redesigned the website to make appointment booking easier, improve navigation for product discovery, and unify the physical and digital experience — distributed across Instagram, the website, the newsletter and the point of sale. Organic reach on social rose by 1,167% over the campaign, and more of those digital visitors turned into paying clients.
The work
