Travel & Hospitality
Guskitchen
A comfort-food culinary brand built from scratch on nostalgia, family and the feeling of home.
- Branding / Creative Direction
- Content Marketing
The challenge
The brand faced a unique challenge — the owner preferred to remain anonymous, which limited the use of a personal story to humanize the communication. This made it more complex to build an emotional connection with the audience and define an authentic brand voice from the start.
The results
3,500
organic followers in 3 months
236K
views on one viral video
+300%
daily orders from social (5–6 → 25+) in 3 months
What we did
We developed the brand from concept to launch, creating its identity, tone, and visual universe. Inspired by Ratatouille's core message — that food is an emotional bridge between memory, family, and belonging — every element, from the color palette to the storytelling, was designed to evoke that same warmth and nostalgia.
The work
“We grew so fast we could barely keep up with demand — we had to reorganize the whole operation internally to handle it.”