Across Industries
A mid-size car dealership
Selling more cars on a smaller ad budget.
- Performance Marketing
- Automation & AI
The challenge
The goal was to increase sales. The dealership was spending $20,000 a month on ads at $21 per lead, running the whole operation on a shared messaging inbox instead of a CRM. Leads could be answered, but a sale could never be traced back to the campaign that produced it — so nobody knew which half of the budget was working. Everything past that first reply was manual, and that is where the mistakes came from.
The results
$21 → $6
cost per lead
12–15
cars sold per month
$20K → $13K
monthly ad spend
120 days
to get there
What we did
We implemented a CRM so every lead was captured and followed up, and rebuilt the campaigns with a full-funnel performance strategy — Meta Ads plus SMS. Within 120 days the same money was buying far better leads, so we cut the budget instead of raising it.
The work
