All work
Across Industries
AMAN Coffee
A specialty coffee brand built from strategy to packaging around calm, presence and the mountains of Mérida.
What we did
We built AMAN Coffee from the ground up — brand story, purpose, essence, values, archetype and tone of voice — drawing on Japanese minimalism, the concept of Ma, Kaizen and the Japandi aesthetic, and on the mountains of Mérida the coffee comes from. From that strategy came the whole visual identity: logotype and its variations, icon, seal, colour palette, type system, application rules and visual direction. Then we took it into the physical world: coffee packaging, signage, cups, uniforms and every touchpoint a customer actually holds.
The work
Services
- Branding / Creative Direction