Dalior Salon and Esthetics

Initial Challenge

  • Position Dalior in a saturated market of aesthetic centers with a clear and distinctive brand message.

  • Highlight its focus on personalized care, attention to detail, and comprehensive skin health solutions.

  • Integrate the digital experience with the physical one, improving the online customer journey.

Solution

  • Developed a relaunch campaign with an organic Instagram challenge that activated its community.

  • Created a content strategy centered on Stories and feed posts aligned with the new positioning.

  • Redesigned the website to optimize the user experience by:

    • Making appointment booking easier.

    • Improving navigation for product discovery.

    • Unifying the physical and digital experience.

Video Content & Social Media Marketing

Distribution Channels

  • Instagram

  • Website

  • Newsletter

  • Point of sale.

Result

+30% in sales during the first month of the campaign.
+1167% increase in organic reach on social media.
Higher conversion rate from digital users to active customers.

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Karina Heredia
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