https://brandrstudio.com/blog daily 0.75 2025-09-10 https://brandrstudio.com/blog/patrick-mcdowell-purpose-storytelling-fashion monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/bd52eafb-b582-4540-8958-6d4dd9ddefa2/When+Fashion+becomes+a+story+imagen+1.webp Blog - When Fashion Becomes a Story: What Patrick McDowell Taught Me About Building a Brand That Connects - Make it stand out Image credit: Patrick McDowell via Patrick MacDowell website. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/46939bd6-6947-417c-b60d-8d9ebae69bca/When+Fashion+becomes+a+story+imagen+2.webp Blog - When Fashion Becomes a Story: What Patrick McDowell Taught Me About Building a Brand That Connects - Make it stand out Image credit: Patrick McDowell via Patrick MacDowell website. https://brandrstudio.com/blog/convierte-conversaciones-en-conversiones-cmo-el-social-listening-impulsa-las-ventas monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/b03175a2-f909-4066-9f3b-4cdf07b150f8/Convierte+conversaciones+en+conversiones+imagen+1.webp Blog - Convierte conversaciones en conversiones: Cómo el social listening impulsa las ventas - Make it stand out Website Stella McCartney https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/524ce394-82e7-47c0-a4c1-fa46fd764f80/Convierte+conversaciones+en+conversiones+imagen+2.webp Blog - Convierte conversaciones en conversiones: Cómo el social listening impulsa las ventas - Make it stand out Coachtopia https://brandrstudio.com/blog/la-leccin-que-nos-dej-nike monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1757445251661-1PVMJPX8CITG0JXZQN8Z/Nike+1.webp Blog - La lección que nos dejó Nike https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1757445249872-F85MSNK58D6SRF8R5I9T/nike+2.webp Blog - La lección que nos dejó Nike https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1757445246796-WEJUCHJ9Y6C7423UER1Q/Nike+5.webp Blog - La lección que nos dejó Nike https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1757445246947-EKPZJLSGSFFECG645V8J/Nike+4.webp Blog - La lección que nos dejó Nike https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1757445249714-CYJ9H4DDEAPOR0ZWYH2F/Nike+3.webp Blog - La lección que nos dejó Nike https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/c9e9f7e2-37a1-429f-8bc6-cec9010ac048/Nike+imagen+2.webp Blog - La lección que nos dejó Nike El CEO de Nike, John Donahoe, reconoció que alejarse de los distribuidores fue un error. Aunque la venta directa tiene sus beneficios, el costo de adquisición de clientes y la presión sobre los márgenes son altísimos. Ahora, Nike ha corregido el rumbo y está reinvirtiendo en sus relaciones con socios mayoristas. Para los negocios de retail que están considerando abrir nuevos canales, incluso aquellos que piden hasta un 50% de margen, el caso de Nike es un recordatorio contundente: ser un negocio multi-channel no es solo una opción, es una necesidad. Y sé que a veces piensas, "Rebeca, los márgenes no me dan" (si no te dan, tal vez no estás calculando bien tu margen o tu producto debe enfocarse a otra audiencia). En cualquier caso, equilibrar entre canales directos y mayoristas no solo te permite acceder a más clientes, sino que también distribuye riesgos y optimiza costos. Si Nike, con todos sus recursos, no pudo soportar el costo de ir en solitario, ¿por qué deberías arriesgarte tú? La clave está en ofrecer a tus clientes la opción de elegir cómo y dónde quieren comprar, asegurándote de estar presente en cada uno de esos puntos de contacto. Y ya sabes, si necesitas ayuda con tu marca, escríbeme a rbrand@brandwps.com. Juntos podemos ayudarte a escalar. https://brandrstudio.com/blog/how-to-get-customers-to-shop-online monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/a2e397cb-4dc4-4472-9ae3-48b293a0e333/How+to+get+customers+to+shop+online+imagen+1.webp Blog - How to Get Customers to Shop Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/eeba1893-2a82-4969-a6a4-cf3b2b40cb7c/How+to+get+customers+to+shop+online+imagen+2.webp Blog - How to Get Customers to Shop Online - Carla Fernández (Mexico) Carla Fernández is more than just a fashion brand; it’s a celebration of Mexico’s indigenous textile traditions. What makes Carla Fernández stand out is its commitment to personalization through storytelling. Each piece is a narrative, connecting customers with the rich heritage of Mexican craftsmanship. Personalized Craftsmanship: Customers can engage directly with the artisans who create their garments, adding a deeply personal touch to their shopping experience. The brand’s website and stores offer detailed stories about each garment's origin, helping customers choose pieces that resonate with their values and aesthetics. Bespoke Offerings: Carla Fernández also offers bespoke services, allowing clients to collaborate with artisans to create custom-made garments. This level of personalization ensures that every purchase is not just unique, but also perfectly tailored to individual tastes and measurements. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/aeaed9bf-8c4e-4f35-98c4-100586bc2ffb/How+to+get+customers+to+shop+online+imagen+3.webp Blog - How to Get Customers to Shop Online - Johanna Ortiz (Colombia) Known for her luxurious, feminine designs, Johanna Ortiz has mastered the art of blending personalization with immersive experiences. Tailored Experiences: Johanna Ortiz offers exclusive previews and private shopping events for her most loyal customers. These events are often set in breathtaking locations like tropical gardens or elegant colonial houses, creating a shopping experience that’s as unique as the brand itself. Customized Collections: The brand allows customers to personalize their orders, whether it’s modifying an existing design or creating something entirely new. This service is perfect for those looking for exclusivity and a personal touch in their fashion choices. Lifestyle Integration: Johanna Ortiz frequently collaborates with luxury resorts and travel destinations to create collections that reflect the spirit of these locations. This approach not only personalizes the shopping experience but also strengthens the emotional connection between the brand and its customers. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/11af7735-ed16-46aa-bdb5-3cc6859cb117/How+to+get+customers+to+shop+online+imagen+4.webp Blog - How to Get Customers to Shop Online - Gilda Ambrosio (The Attico - Italy/Global Influence) Although The Attico is based in Italy, Gilda Ambrosio’s influence extends far beyond, inspiring fashion brands globally, including in Latin America. Community-Centric Personalization: The Attico builds a strong community around the brand, with Gilda Ambrosio and her co-founder often interacting directly with customers on social media. This creates a sense of belonging, making customers feel like they’re part of an exclusive club. Dynamic Product Offerings: The brand frequently releases limited-edition capsules, often with little notice, creating a sense of urgency and exclusivity. Customers who follow the brand closely get early access, adding a personalized touch to their shopping experience. Interactive Shopping: The Attico has experimented with virtual reality (VR) and augmented reality (AR) to help customers virtually try on clothes or see how items fit into their existing wardrobes. This use of technology personalizes the shopping experience by making it more interactive and informed, without the need to visit a physical store. https://brandrstudio.com/blog/transforma-tu-negocio-de-moda-nbspla-gua-esencial-de-brand-r-studio monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/94059c40-3ac5-42c1-8614-1a7bb01f5214/Transforma+tu+negocio+de+moda+imagen+1.webp Blog - Transforma tu Negocio de Moda:  La Guía Esencial de Brand R Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1be8fb7d-3c3e-4cb4-83a1-6d77ffa45995/Transforma+tu+negocio+de+moda+imagen+2.webp Blog - Transforma tu Negocio de Moda:  La Guía Esencial de Brand R Studio - Tip Crea un tablero de inspiración para capturar visualmente la esencia de tu colección. Esto puede incluir imágenes, telas y muestras de color que reflejen tu tema. Presenta este tablero durante las reuniones de equipo para asegurarte de que todos compartan una visión unificada. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/82ae38da-84b0-4731-a297-b46571566f65/Transforma+tu+negocio+de+moda+imagen+3.webp Blog - Transforma tu Negocio de Moda:  La Guía Esencial de Brand R Studio - Tip Considera colaborar con un especialista en estampados o utilizar técnicas de impresión digital para crear patrones únicos. Establece un objetivo para crear una historia de color o estampado distintiva para cada colección, haciendo que tu marca sea instantáneamente reconocible. https://brandrstudio.com/blog/tendencias-del-consumidor-en-el-2024 monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/be431c7a-39a5-484e-a85c-c8a20312ae8c/Tendencias+del+consumidor+en+el+2024+imagen+1.webp Blog - Tendencias del consumidor en el 2024 Además, la pandemia ha resaltado la importancia de la sostenibilidad y la responsabilidad social en la industria de la moda y la belleza. A medida que los consumidores se volvieron más conscientes del impacto ambiental y social de sus compras, ha habido un énfasis creciente en la moda sostenible y éticamente producida, así como también de productos que no sean testeados en animales y que utilicen productos más naturales (esto realmente me contenta). Este cambio ha llevado a las marcas de moda a reevaluar sus prácticas en la cadena de suministro, adoptar materiales sostenibles y adoptar modelos de negocio transparentes y socialmente responsables. Para el caso de la industria de la belleza, se ve como cada vez más empresas optan por crear productos que satisfacen esta demanda, pero es aquí como las marcas más pequeñas tienen una gran oportunidad. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/b3b53c2f-7975-449f-95b3-c182b5b32e85/Tendencias+del+consumidor+en+el+2024+imagen+2.webp Blog - Tendencias del consumidor en el 2024 - Make it stand out Una versión física de un diseño generado por inteligencia artificial de Paatiff, ganador de la primera Semana de la Moda de Inteligencia Artificial. (Revolve) https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/5169ea69-b121-480b-b3d9-bd77aa3d98a6/Tendencias+del+consumidor+en+el+2024+imagen+3.webp Blog - Tendencias del consumidor en el 2024 - Make it stand out Gucci Osteria is a series of Italian contemporary restaurants found in world cities with varied and different identities. (Gucci) https://brandrstudio.com/blog/livestreaming-para-la-generacin-de-comunidades-digitales monthly 0.5 2025-09-10 https://brandrstudio.com/blog/cmo-los-miedos-afectan-el-proceso-de-compra-de-un-consumidor monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/7fb1f018-fab0-41ad-8496-10febe4d11c4/C%C3%B3mo+los+miedos+afectan...+imagen+1.webp Blog - Cómo los miedos afectan el proceso de compra de un consumidor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://brandrstudio.com/blog/qu-hace-que-las-personas-compren-un-producto-vs-otro monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/59335fac-0362-4a93-9087-2f8ddd90f865/Qu%C3%A9+hace+que+las+personas...+imagen+1.webp Blog - ¿Qué hace que las personas compren un producto vs otro? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/0c86e682-70c1-42bc-bc54-c64d763b7049/Qu%C3%A9+hace+que+las+personas...+imagen+2.webp Blog - ¿Qué hace que las personas compren un producto vs otro? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://brandrstudio.com/blog/el-metaverso monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/193e970f-b6af-4233-8203-95a50c51288f/El+metaverso+imagen+1.webp Blog - El metaverso - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/9f210a71-b77c-436f-bfed-0bf5a8c2b95c/El+metaverso+imagen+2.webp Blog - El metaverso - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://brandrstudio.com/blog/brandtelling monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/8a5f26d5-039a-48fe-83ce-60df585bcb15/Brandtelling+imagen+1.webp Blog - Brandtelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/7a188975-4ad4-4c95-a557-ea6db7fb2fc0/Brandtelling+imagen+2.webp Blog - Brandtelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://brandrstudio.com/company daily 0.75 2025-09-19 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/4794a366-7d6d-4129-b8fa-1d1a9b037d42/Rebeca+Brand.jpg https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/20970629-d79c-442e-8338-ebb65e4f3b9a/Alberto+Perez.jpg https://brandrstudio.com/home daily 1.0 2026-03-06 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/ca1bc48b-d2d9-4466-ad55-9fa66c5aa55d/Logo+maxtlii.png Home Black silhouette of a person sitting on a chair, working on a laptop, with a coffee cup nearby, against a plain background. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/04440791-fa22-4a10-94e9-f2044e2bfb69/Logo+IS.png Home Multiple black and white comic-style drawings of dogs, with some holding objects like a bone and a frisbee, and bubbles with text. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/821b2abf-fda4-442c-a4c6-0ebd8249fcc4/Logo+MG.png Home A black and white illustration of a person singing into a microphone, with musical notes around them. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1a887de8-25a0-4674-93a4-ddaf015ecad5/Logo+Pronto.png Home A silhouette of a woman with long hair, holding a camera, and a small silhouette of a person in front of her. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/5047f050-ee81-48c8-a387-5fa4d4aee0bf/Logo+Uno.png Home Black Christmas tree with white decorations and a star on top https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/828a7120-9ab0-4329-93cc-63899b6d8688/Logo+Youfeelpretty.png Home Close-up of a clock with a black face and no visible hands or numbers. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/9fc6bb30-b283-4479-9379-9a4288566235/Logo+Go+Ride+Away.png Home A person kicking a soccer ball on a grassy field with trees and a building in the background. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/741b3938-69f7-4e53-b6ff-323925791ada/Logo+Abela.png Home The word 'ÁSHELA' written in black with a small yellow star over the letter A. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/5178add5-442e-4a2d-83b1-61817251c27b/Logo+Decko+Tech.png Home Black and white illustration of a person running towards a house, with trees and a sun in the background. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/dd44a71b-6adb-4855-b271-5c0fd910eb24/Logo+Blame.png Home Black silhouette of a person running with a dog on a leash on a grassy field at sunset. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/d5cfd99c-bbb4-4227-9827-e25f98a89124/Logo+ayrawear.png Home A simple black and white line drawing of a computer monitor and keyboard. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/89c9fcf0-caa9-49cc-ab63-e347761843da/Logo+Beyond.png Home Close-up image of a black pager with a red button on top. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/21b7b31c-2471-4b84-a4ba-c4d8e9ff7931/Logo+Dalior.png Home A black rose with a green stem and leaves. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/810ac813-cf49-44cc-a95e-400d668fef96/Logo+Guskitchen.png Home A black and white line drawing of a dog with the text 'I work hard so my dog can have a better life' written below. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/b785c4fb-2c28-4520-9099-921ad7698fc7/Logo+Okimmi.png Home A black and white drawing of a person sitting on a bench in front of a tree, with a bicycle leaning against the bench. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/a60ec566-df15-4f52-a560-2ee8b8e19448/Logo+El+Roble.png Home Logo featuring a stylized palm tree with the text 'El Roble' underneath. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/8c226c4f-0a8b-40af-b4a6-b4a8225941b0/Logo+Brigal.png Home Black and white abstract image with a central shape resembling an eye or a target. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/5a3d5dc1-e029-493a-8383-917e94568e39/Logo+Culto+mar.png Home The image shows an embroidered black 'Hello Kitty' face with white whiskers, wearing a pink bow. The background is white. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1757454224040-RPHVGGLFIJ3BH7333NG6/unsplash-image-JIcR3-O8ko8.jpg https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/6e855b9e-c68f-4729-bf05-bc983bd24020/Untitled+design+%281%29.png https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1757003705474-RSUZQY1G2GHX6O5AD6QI/unsplash-image-Lks7vei-eAg.jpg https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1757003730090-MFLWPTCE2FV0ZZQ6FWSN/unsplash-image-ZoAhudO-BQM.jpg https://brandrstudio.com/assesment daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/ca1bc48b-d2d9-4466-ad55-9fa66c5aa55d/Logo+maxtlii.png Assessment Silhouette of a person playing tennis with a racket, with a sun in the background. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/04440791-fa22-4a10-94e9-f2044e2bfb69/Logo+IS.png Assessment The image shows a black background with centered white text that reads, "You know you're in love when you can't fall asleep because reality is finally better than your dreams." https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/821b2abf-fda4-442c-a4c6-0ebd8249fcc4/Logo+MG.png Assessment A black kitten with bright yellow eyes sitting on a black surface against a dark background. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/1a887de8-25a0-4674-93a4-ddaf015ecad5/Logo+Pronto.png Assessment A person holding a framed drawing of a unicorn in front of a mirror. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/5047f050-ee81-48c8-a387-5fa4d4aee0bf/Logo+Uno.png Assessment A collection of eight black and white icons representing travel and transportation, including an airplane, map, luggage, location pin, passport, bus, cruise ship, and train. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/828a7120-9ab0-4329-93cc-63899b6d8688/Logo+Youfeelpretty.png Assessment Silhouette of a person riding a horse. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/9fc6bb30-b283-4479-9379-9a4288566235/Logo+Go+Ride+Away.png Assessment A black and white illustration of a gramophone with a large horn and a record on the turntable. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/741b3938-69f7-4e53-b6ff-323925791ada/Logo+Abela.png Assessment The logo of ASHELA with a yellow star above the letter A. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/5178add5-442e-4a2d-83b1-61817251c27b/Logo+Decko+Tech.png Assessment Black silhouette of an airplane flying above a city skyline at sunset. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/dd44a71b-6adb-4855-b271-5c0fd910eb24/Logo+Blame.png Assessment Black and white logo with the words "Old School New School" arranged vertically with a squared star symbol in the middle. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/d5cfd99c-bbb4-4227-9827-e25f98a89124/Logo+ayrawear.png Assessment A silhouette of a person climbing a mountain on a hilltop during sunset https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/89c9fcf0-caa9-49cc-ab63-e347761843da/Logo+Beyond.png Assessment Outline of a person sleeping in bed, covered with a blanket, with a pillow under their head and a bedside table nearby. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/21b7b31c-2471-4b84-a4ba-c4d8e9ff7931/Logo+Dalior.png Assessment A black clock with white numbers and hands showing 10:10. https://images.squarespace-cdn.com/content/v1/68af1ef30192b8195a9d9146/810ac813-cf49-44cc-a95e-400d668fef96/Logo+Guskitchen.png Assessment A black-and-white illustration of a clock with text in a decorative font that says 'Be strong, be brave, be fearless, be 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